Dr. Rana Magdy Refaat
Faculty of Business Informatics
Biography
Dr. Rana Magdy Refaat Zaki is an Assistant Professor in Digital Marketing and E-Commerce at the Faculty of Business Informatics, Egypt University of Informatics (EUI). She combines academic expertise with leadership in entrepreneurship and innovation, focusing on bridging theoretical business concepts with the evolving digital marketplace.
Research Interests
- Digital Marketing
- Social Entrepreneurship
- International Branding
- Islamic Marketing
- Consumer Behavior in Digital Markets
Education
- Ph.D. in Business Administration, Ain Shams University
Industrial experience
- Editorial Board Member, International Journal of Islamic Marketing and Branding
- Teaching experience at Egyptian E-Learning University (EELU) and Ain Shams University (English Credit Section)
Achievements
- Certified Trainer for HP LIFE Program
- Certiport Certification in Entrepreneurship and Small Business
- Active mentor in startup development and student innovation projects
- Extensive academic and research contributions in marketing and entrepreneurship